THE LEAD / BRANDS IN MOTION06 NOV 2026
WHOOWNSIT?
Molly Tea came to America for customers. Now its former partners are fighting over control of the business.
READ THE DISPUTE ↗FOLLOW THE MONEY. QUESTION THE STORY.REPORTING / STRATEGY / AN OCCASIONAL VERY EXPENSIVE MISTAKE
IN MOTION.
ALL REPORTS ↗01 / GOVERNANCE2 MIN
THE AMERICAN CUSTODY BATTLE.
Molly Tea, three New York ventures, contested authority, and the customer channels caught in between.
↗02 / BEAUTY2 MIN
CHINA'S BEAUTY HEAVYWEIGHT.
PROYA has a home-market record. K-beauty has a U.S. head start. What counts as a real win?
↗03 / NEXT REPORTCOMING UP
NOT ANOTHER PRESS RELEASE.
The next story earns its place here when independent evidence reveals a meaningful market move.
+DEEP INVESTIGATIONS / CASE FILES
LOOK
CLOSER.
The decisions beneath the headlines. Where strategy, brand and business results collide.
READ THE CASE FILES ↗
READ THE CASE FILES ↗